Meet Lauren De Innocentis, one very talented little miss and wunder stylist. We asked her a few questions about what she does and how it started. Read on!
So Lauren, what is it that do you do?
Ha, well it depends on the day really. Some days I play designer, some days stylist, other days costume totty and on alternative Wednesdays I sing in a Kiss cover band. Ha, it would be awesome if that was true. I am also creative director at new fashion label Heroine. Basically my little world revolves around the things we wear and the things we dream to wear.
How did you get started?
A long long time ago, as a wee thing I began crafting my own designs, thanks to the teachings of my multi skilled and talented ma (she always did a smashing job at making me some super fashionable clothes and ballet costumes). It developed into designing my own costumes for school performances and then designing for amateur theatre productions. I studied fashion design after school, naughtily I didn’t finish the course (possibly something that I regret to this day, ‘stay in your course kids’) to skip the country instead. Whilst serving cocktails one evening in Scotland, I happened to befriend two designers who liked me enough (they were probably a little tipsy) to let me do some work experience with them, which eventually lead to my first official/paid job in the industry, as their design assistant. The best advice I can give someone if they want to get a job in a creative field is do work experience. I gave up my Friday’s for six weeks to work in the costume department on my very first film set, and two months later I got my first paid film job. That is basically how it has continued to play out for me over time, I have been an exceptionally lucky girl.
What’s the most interesting thing about your work?
With styling, I am never in the same place for too long, a new day, a new location. In film, I get to experience and travel to some incredible places. I once spent a month in the flinders rangers, which was incredibly beautiful and fun (i drove around in a huge proper off road four wheel drive, with roo bar and everything, it was rad). More recently I spent time 400 metres underground, ha, I’m not joking.
Who inspires your work?
Gosh, I think inspiration comes in many forms and from many places. I work with some extremely talented, creative people, they most definitely inspire me. People on the street inspire me. The couture houses in Paris. Influential and imaginative creatives like Grace Coddington or Colleen Atwood. Decade’s long gone, movements and shifts in culture, iconic figures, art, travel, film… the list is endless.
How old were you when you decided to take this path?
Well… not that long ago I found a mission statement written by a very little me, it went something like this…
I want to be a fashion designer and I want to make lots and lots of money to send food and water to all the poor kids in africa. True story. It’s still a work in progress. So my answer is young.
What are some highlights of your career?
There have been some crazy days and some brilliant days. Just recently I worked on a music video. It was such a fun job and is going to be awesome when it’s complete. Filled a car with over 30,000 Creme Eggs on a 40 degree day. I worked on the film Snowtown. And once a photo of my tom ford at gucci inspired, plunging neckline, goth/wrap dress (it was 2001, forgive me) featured in an article in the Sunday Mail, ha.
I have started a little design project about sustainable fashion. Which is inspired by the waste produced from disposable fashion and garment making. Also working on a shoot for L&B.
What do you dream about?
Turkeys. They are creepy, right?
Who are your favourite designers?
Too many to choose from… I’ll start with global loves… Frida Gianni, the Gucci goddess, she is amazing. Karen Walker, effortless, quirky, cool. Unkle Karl at Chanel, adore. Aussie favourites. Dion Lee, the nutters at Romance is Born and smaller labels like Khalo and Secret Squirrel, stocked at Lo & Behold.
What is my favorite item at Lo & Behold?
Again too many to choose from… On my wish list… Khalo’s cosy, soft Garfield Dress. Handsom’s Geo Print Shirt. Secret Squirrel’s Maximal Top. Rittenhouse Tartan Bat Wing Coat.
How can people see your work or get in touch with you?
My website will be up and running shortly but until then you can contact me for a chat or to discuss a project via email at firstname.lastname@example.org. Alternatively you can find me on most social media websites near you (facespace, twitter, pinterest, instagram) and or my blog laurentheinnocent.tumblr.com.
Well Lauren, we love your work. Thanks for playing with us.
Thanks for the chat Lo & Behold. Peace xx